Teddy, tambourine or ti… – What Does Baby Want?

“What Does Baby Want?” by the beloved Japanese design duo tupera tupera is a very simplistic yet cute and funny board book about the timeless quest for a happy baby.

“This baby is not comforted by a teddy bear or toy. This baby wants only one thing…”

Besides its clean graphics, I especially appreciate the honest, liberating approach to the diversity of emotions by (and with) a baby – even though the cute face for sure will be happy in the end, we see more images of a dissatisfied or crying baby, even on the cover.

Since last month, the title is also available in German as “Was willst du, Baby” – so I will give it to a close friend who will have her own baby this December. I am already exited to see if the little person will enjoy the book as much as I do. If you want to know what exactly does the baby want, have a look at the PHAIDONS’s promotional video (SPOILER alert).


Images: PHAIDON